On average, DAM saves 10 hours/mo per user that they would have otherwise spent searching for assets they need. Once set up, you can just type all the criteria in search and DAM will pull up all assets that match, regardless of where they are in your library. If you were using metadata, on the other hand, you could have just populated assets’ Keywords or custom metadata fields with the required information. Sure, you can just create an infinitely deep and complex tree of nested folders but that just shifts the problem onto another plane where you have to click through those folders until you find all the property photos that you need. Let’s say you’re working in real estate, and need to get 15 images of condos in Orange County, California that have pools. With such volume, it is impossible to remember the name or even the visual thumbnail of each asset that you need. In an enterprise environment, you can have hundreds (if not thousands) of assets. The modern DAM solutions have numerous features that can be roughly split into three categories of working with assets:įor each one, DAM provides users with the tools necessary to make these tasks as easy and seamless as possible SearchĭAM uses metadata (keywords, custom fields, technical information, and more) to help you find assets as fast as possible. In this article, we’ll talk about what is DAM in general and how it conforms to the enterprise's needs.Ĭreate your free account The Basics of Digital Asset Management Designed to make search, management, and sharing of your assets easier, DAM quickly became a staple in the enterprise environment where a company’s operations can be hardly imagined without it. That’s where Digital Asset Management (DAM) software steps in. Unsurprisingly, organizations near and far turn to Google Workspace or Amazon S3 to keep their assets in one place… but these things aren’t that good at doing much besides just storing your goods. Solutions backed by technology giants like Google and Amazon are as reliable as you’d expect. So, how do we tame them? Well, with library management tools, ideally. Losing, misplacing, or accidentally distributing work-in-progress assets - all these mistakes are costly and are, oftentimes, irreversible. When the scale of operations is so large, noticing mistakes immediately is not always possible and once the genie is out of the bottle the damage has been already done. Multiple teams, hundreds of assets, constant updates and iterations of the product and the message - these circumstances create a need to maintain efficient communication between departments and guarantee consistent brand representation. But the number of assets that the company is expected to handle in such an environment creates particular problems. It’s hard to imagine an enterprise environment without digital assets.
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